Our Brand Manager Programme

Our Brand Manager Programme

Get paid to champion our mission at your university.

Apply now

Our Brand Manager Programme

Our Brand Managers are ambitious and committed students who raise awareness of our work at their university. In doing so, they play an important part in helping us to end educational inequality in the UK. Being a Brand Manager is an excellent opportunity to gain new skills and develop on a personal and professional level.

What you achieve in life should not be determined by how much your parents earn. Yet in the UK, that is sadly too often the case. We want to change that — and you can help us while you’re still at university.

In a part-time, paid role as a Brand Manager, you’ll get to work with our graduate recruitment team at your university and raise awareness of what we do and why

You’ll drive attendance at our events and, ultimately, increase applications for our Leadership Development Programme and undergraduate opportunities. By raising awareness of Teach First you’ll be playing a central part in our mission to end educational inequality.

Through your duties as a Brand Manager, you'll gain excellent public speaking skills, and valuable experience in marketing and event management. And we’ll inspire, support and challenge you so that you develop on a personal and professional level. To find out what tasks you could be undertaking by working for Teach First, read what our current Brand Managers have to say.

Brand Managers are required to work an average of four hours a week at their university. As the role is flexible, you'll be able to manage your time so that these working hours fit carefully around your studies.

If you’re interested in applying for our graduate opportunity, the Leadership Development Programme, becoming a Brand Manager will give you a head start. The skills and attributes associated with the Brand Manager role are aligned with our selection competencies. Once you have received an offer for our Brand Manager Programme you’ll get a guaranteed place at a selection day for our Leadership Development Programme (provided you meet the programme’s criteria).

Our Brand Manager Programme doesn't run at all universities, so check the list below to find out if it's running at yours.

If you are confident and committed, this is an exciting opportunity to make a difference and gain key transferable skills. It’s never too soon to take the opportunity to join a movement that is changing lives, and could change yours.


  • Students at universities outside of London will be paid £8.75/hour in their first year in role, rising to £9.25/hour if staying on as a Brand Manager for a second year. Students at universities in London will be paid £10.20/hour in their first year in role, rising to £10.70/hour if staying on as a Brand Manager for a second year.
  • Brand Managers benefit from a flexible working system, so with the exception of pre-planned events, you will be able to plan and manage your own time. 
  • We strive to ensure strong performance is recognised and rewarded and as such you will be eligible for rewards where appropriate. 
  • Brand Managers who meet the relevant criteria are automatically eligible to take part in a Leadership Development Programme and Insight Programme assessment.


Applications for our Brand Manager Programme are currently closed and will re-open in January 2019.

Find out more

Application process: important dates

Applications open:TBC

We recommend that you apply early for our Brand Manager Programme as we do stop recruiting when places at each university are full.

Brand Manager assessments take place: TBC

Brand Manager offers made: TBC

Compulsory attendance at a two-day Brand Manager residential training event (travel and accommodation are provided): September 2019

Brand Managers start in role: September/October 2019

Mid-year training for Brand Managers (travel and accommodation are provided): December 2019/January 2020

Who can apply?

To be apply to be a Brand Manager you must:

- be studying at a UK university that we recruit from and have permission to work within the EU.

- be a university student present at your university at the time of application and during the year in role.

- commit to an average of four hours' work a week for two terms (autumn and spring); the hours you work are flexible so you can fit the role around your studies.

- attend a compulsory two-day residential training event (September 2019) and a mid-point training day in December 2019 or January 2020. Travel and accommodation are provided.

Universities we recruit at

University of Bath
University of Birmingham
University of Bristol
University of Cambridge
Cardiff University
Durham University
University of Edinburgh
University of Exeter
University of Kent
King’s College London
Lancaster University
University of Leeds
University of Leicester
University of Liverpool
Loughborough University
The University of Manchester
London School of Economics
Newcastle University
The University of Nottingham
University of Oxford
Queen Mary University
The University of Sheffield
University of Southampton
University of St Andrews
University College London
The University of Warwick
University of York

Job description

Accountabilities within the role include, but are not limited to:

Lead generation 

  • Speaking with students and encouraging them to sign up to receive further information about our charity and programmes.
  • Striving to meet ambitious targets for our Leadership Development Programme and undergraduate opportunities.

Raising awareness 

  • Delivering lecture shouts and devising innovative brand-raising activities.
  • Driving attendance at our events. 
  • Ensuring that our brand is visible at your university (with posters, flyers etc). 

Stakeholder engagement 

  • Building relationships with academics and a diverse range of university societies. 
  • Engaging student media at your university (for example, student newspapers or radio)

Events management and attendance 

  • Representing Teach First at careers fairs.
  • Supporting our employer presentations and other events.
Teach First competencies

We are a values-driven organisation. Our values shape our culture and how we operate and we expect you to model them throughout the application process and during your time as a Brand Manager. We look for evidence of the following competencies when recruiting:

Understanding and motivation

You will need to show passion for Teach First and our vision, as well as an understanding and enthusiasm for the different opportunities we offer students and graduates.


You will need to be proactive and make decisions on a daily basis individually and as part of a team. You will be expected to strive to achieve above and beyond expectations by taking the lead and initiative to drive campaigns at your university.

Problem solving

Every day you will face new challenges and will have to come up with considered, effective and appropriate solutions in response. While drawing on resources and logic you will need to be innovative in your approach to promoting Teach First opportunities at your university. You will be expected to suggest creative ideas for engaging campaigns that capture the attention of students on campus.

Humility, respect and empathy

As a Teach First Brand Manager you will be working with a variety of university stakeholders. We look for those that can build relationships quickly, giving value and respect to others to get the best out of them and to leverage support on campus.


Communicating clearly while listening and responding appropriately is very important as a Brand Manager. You will need to adapt your style in different situations and contribute as a great team player. You will be required to communicate with others verbally on a regular basis and will need to be persuasive in your interactions with others to influence their decision making.


Personal development is vital early in your career. You will need to be aware of your performance, your strengths and your weaknesses and will need to be realistic in what and how you can do better.

Planning and organising

You will need to manage your responsibilities and plan and execute your own activities and events. This will mean effectively managing your hours and duties alongside your academic work.

To learn more about our competencies, watch our short video.

Hints and tips for your application

The Brand Manager application is made up of two parts; a written section, and a video. The form should take around 30 minutes to complete (not including the video).  

In the written part of the application form you'll be asked three different questions which are competency-based. Take your time over each question and if necessary, pause and come back to your application with fresh eyes. You'll also need to create a video, which is also made up of two parts.

Our top application tips

- Don’t forget to do your research when writing about why you’d like to join our Brand Manager Programme. Our website has a wealth of information for you to use and it’s important for you to know what Teach First do and about our vision and mission. In role as a Brand Manager you'll be talking to lots of students about our Leadership Development Programme and our undergraduate opportunities, so make sure you take time to read about them before you start your application.

- To help you structure your answers for the competency-based questions, we suggest you use the CAR framework:

Context: Outline the context. What needed to be done? What was the objective?

Action: Next, explain the action you took to try and meet the objective. Use the first-person pronoun (“I did” “I created”) here. We also advise taking a look at our values, and weaving these into your answer.

Result: Finally, write about the result. This should be a positive one. If it’s negative, make it into a positive i.e. what did you learn from it?  Where possible it’s good for us to see qualitative results to strengthen the assessor's understanding of the outcome.

- Please ensure that any examples you use in your answers are based on real-life situations rather than hypotheticals. Provide significant detail about any activities or events that you describe in your answer.

- Many candidates fall down on spelling and grammar so please check your application through thoroughly before submitting. One way of doing this is by copying and pasting your answer into a Word document.  Please also note that our assessors do look at spelling and grammar errors, and it is possible to fail your application on account of them.

- Think about your writing style: this is a job application so do take a professional approach when answering the questions.

When making your video application please bear in mind the following:

- Relax, smile and look at the camera. Make sure your energy and enthusiasm shine through

- Make sure the total duration of the film is no more than four minutes

- Communicate your thoughts and ideas clearly and concisely. Try to avoid reading from a script

- We aren’t looking for a professionally shot video; we just need to see you clearly and hear what you have to say. All you need to do is film yourself on your phone or a webcam. 

Throughout the application process we will be on hand to support you. If you have any questions, please email undergraduates@teachfirst.org.uk.



Brand Manager assessments

If you are successful at application stage, you will be invited to our assessment centre in London. Brand Manager Programme assessments are compromised of the following three main elements:

Competency based interview

Your assessment will start with a competency-based interview lasting 25-30 minutes. 

This is your chance to demonstrate not only your understanding of the Teach First mission and vision but your motivation for wanting to be a Brand Manager. 

Our assessors will be looking for you to share experiences that showcase some of our competencies. We recommend researching each of them thoroughly and thinking carefully about how you can demonstrate them through prepared examples. You are welcome to re-use the examples chosen for your written application.

We recommend you use the CAR framework when answering the competency questions – specify the context, identify your specific actions and then talk about the end result.

Group task

In this part of the assessment you will be working in a group of up to six people. Take the opportunity to participate fully in the discussion and demonstrate both your skills and abilities – the assessors can’t assess what they can’t see, so do make sure you get fully involved. After the group task you will need to complete a timed self-evaluation task. 

Role play

The roleplay takes place with an assessor who will play a student. Do your research beforehand to make sure you are able to talk about the opportunities Teach First offers graduates and undergraduates, and answer typical questions that students at your university might ask about these opportunities. The roleplay will be followed by a self-evaluation.

Hints and tips for your assessment

Be yourself

Our highly skilled assessors are trained to identify talent and potential. We want to meet the real you and to understand what you uniquely bring so try not to overthink your actions and be yourself. 

Do your homework

A lack of preparation can undermine an otherwise strong performance in areas that can be easily addressed ahead of your assessment. 

We want to know that you understand what sets us apart and to hear your story. Be sure to use the resources on our website and the support of our recruitment team effectively. 

Consider structure and phrasing

We respect the challenging nature of an interview and are more than happy to give you time to think. Taking a moment will often result in a more succinct answer. Focus on what has been asked and use the CAR method (Context - Action - Result) to help structure your answers.
Don’t speak on behalf of a group, we want to hear your individual responsibilities. It is fine to use a team example, but use ‘I’ and not ‘we’ to ensure we can give you credit for your direct actions.

Avoid using informal language or verbalising internal dialogue which could be less professional than intended.

Be professional 

We’ll be assessing your suitability to represent our brand to students at your university, so please ensure that you are professional at all times during your assessment. You’ll also need to be dressed in a professional manner. 

Other ways to get involved

Apply for our 2019 cohort
We’ll support you to start teaching on our Leadership Development Programme
Apply now
Apply for our two-day Taster programme
A two-day programme designed for undergraduates in their early years of study
Find out more
Apply for our Insight programme
Attend training on leadership and teaching theory, and step into the classroom to deliver your own lesson.
Find out more
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